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从追随者到领跑者 安踏靠“买”来的千亿市值

2020/3/30 10:11:00 来源: 评论(0)0

安踏安踏市值安踏财报

  1999NIAN,YITIAOYOU“PINGPANGQIUWANGZI”KONGLINGHUIDAIYANDEANTAGUANGGAOPIANZAIYANGSHI5TAOLIANGXIANG。CONGCI“ANTA”ZHENGSHIJINRUQUANGUORENMINSHIYE,QIEYILUGAOGEMENGJIN。CHULEPINGPANG,ANTAGENGZAIPAOBU、LANQIUHEZUQIUDENGYUNDONGLINGYUCHIXUFASHENG。YOURENSHUO“NANRENSHOUYISHUANGQIUXIE99%LAIZIANTA”。“YONGBUZHIBU”DESloganYEZIDAISHENGYIN,CHENGWEIYIDAIRENDETINGJUEJIYI。

大赢家配资股票  3YUE24RI,ANTAGONGBULE2019NIANQUANNIANYEJIBAO。2019NIAN,ANTAYINGLAILEFENGSHOUDEYINIAN,CAIBAOXIANSHI,ANTAQUANNIANYINGSHOU339.3YIYUANRENMINBI,TONGBIZENGZHANG40.8%,GUIMUJINGLIRUN53.4YIYUAN,TONGBIZENGZHANG 30.2%。

  CIWAI,2019NIANANTAJITUANDEJINGYINGLIRUNHEMAOLIRUNFENBIEDADAOLE86.4YIYUAN、186.6YIYUAN,MAOLILVDA55.0%。

大赢家配资股票  “ZHEISHIANTASHANGSHIYILAIYEJIJIHAODEYINIAN。”ZAI3YUE24RIJUXINGDEANTA2019NIANCAIBAOXIANSHANGFABUHUISHANG,ANTAJITUANZHIXINGDONGSHI、JITUANCFOLAISHIXIANBIAOSHI。

  WOGUODETIYUCHANYEQIBUJIAOWAN,ZAIXINGYENEIBUJIEGOULAIKAN,TIYUYONGPINYEDEFAZHANSHUIPINGMINGXIANGAOYUTIYUFUWUYE,QIECHENGXIANCHANYEJIQUNHUAFAZHANQUSHI,ZHUYAOJIZHONGZAIFUJIAN、GUANGDONG、JIANGSUDENGDONGNANYANHAIDIQU。ZAISUOYOUZHIJIEGOUSHANG,TIYUYONGPINZHIZAOYEZHUYAOSHIFEIGONGYOUZHIJINGJI。GUONEIQIYEDUOSHIYANFANENGLIXIANGDUIBUZU,DUOSHICONGDAIGONG、MOFANGQIBU,ZHUJIANZOUSHANGGUIFANHUA、ZHENGGUIHUA。

大赢家配资股票  CONG1994NIANDECHUJIANDAO2001NIANANTASHOUYIJIAZHUANMAIDIANCHENGLI,ZAIDAO2007NIANRONGZI31.68YIGANGYUANZAIXIANGGANGSHANGSHI,ANTAYINZHENGZHEZHONGGUOCAOGENMINYINGQIYEDEFAZHANLICHENG。

大赢家配资股票  YUFUJIANJINJIANGSHENGCHENDIXIEYEJIQUNDEDADUOSHUGONGCHANGYIYANG,ANTASHIZAIQUANQIUCHANYEZHUANYIDEGUOCHENGZHONGCHENGLIDE,TONGGUOJIEHAIWAIDINGDANJINXINGYUANBENZIBENJILEI。BUTONGDESHI,ANTACONGQIBUJIUZHEZHONGGUONEISHICHANG。ZAIQIANQIFAZHANZHONG,ANTABIKAINAIKE、ADIDASIDENGGUOJIZHONGGAODUANPINPAI,BUYUTAMENXINGCHENGZHENGMIANCHONGTU,XIAOFEIZHEZHUYAOJIZHONGZAIERSANSIXIAN14-29SUIDENIANQINGREN。

大赢家配资股票  ZAIYINGGUOPINPAIPINGGUJIGOUBrand FinanceFABUDE“2019QUANQIUZUIYOUJIAZHITOP50FUSHIPINPAI”BANGDANZHONG,ANTAYI38.7YIMEIYUANDEPINPAIJIAZHI,WEILIEBANGDANDEDI21WEI,GAOJUQUANQIUDISAN。2019NIANJIN340YIYUANDEYINGSHOUYECHUANGZAOLEZHONGGUOTIYUYONGPINSHISHANGDEXINJILU。

  01 安踏的“精细化渗透”

大赢家配资股票  ANTANEIBUBAQIFAZHANFENWEISIGEJIEDUAN:1.0GONGCHANGZHIZAOQIJIA;2.0TONGGUOCCTV5+TIYUMINGXINGDAIYANDEYINGXIAOMOSHIZOUSHANGPINPAIHUADAOLU;3.0YOUPINPAIPIFAXIANGPINPAILINGSHOUZHUANXING,YAOQIUJINGXIAOSHANGANZHAOANTABIAOZHUNJINXINGLINGSHOUGUANLI;4.0JIEDUANZESHIDUOPINPAIFAZHAN。

  HENDUORENKENENGHUISHUO“TIYUMINGXING+YANGSHIGUANGGAO”DEPINPAITUIGUANGMOSHI,SHIANTACHENGGONGDEYOUYIN。ANTAZONGCAIDINGZHIZHONGSHIJINJIANGKENENGSHIZUIZAOJUYOUPINPAIYISHIDEQIYEJIA,1999NIAN,ANTAYIMEINIAN80WANYUANDEFEIYONGQIANYUELEPINGPANGQIUSHIJIEGUANJUNKONGLINGHUI,BINGNACHULEJIHUXIANGDANGYUDANGNIANSHANGBANNIANLIRUNDE500WANYUANZAIYANGSHITIYUPINDAOTOUFANGGUANGGAO,ZHEIZAIDANGSHISHIGEJINGRENZHIJU。

大赢家配资股票  2000NIAN,KONGLINGHUIZAIXINIAOYUNHUISHANGDUODEPINGPANGQIUNANDANGUANJUN,TONGSHIZAIDIANSHISHANGHANCHULE“WOXUANZE,WOXIHUAN”KOUHAO,ANTAJIHUSHIYIPAODAXIANG。2000NIAN,ANTADEXIAOSHOUETUPOLE3YIYUAN,SHI1997NIANDE6BEI。

大赢家配资股票  ZHEIGECHUANQISHIDEANLIJUSHUOBEIBIANRULESHANGXUEYUANMBAANLIKU。

大赢家配资股票  DANANTADEZHISHENGFABAOHAISHIQIANGDADEXIAOSHOUWANGLUO,YINGXIAOZHUANJIAYESHUANGQUANCENGBIAOSHI:“ANTAJIDADEYOUSHISHIFUGAIMIANGUANG,YI、ER、SANXIANCHENGSHIDOUBUFANGGUO。”ZAOQI,ANTALIYONGPINPAIXUNSUTISHENGDEJIHUI,DUIZHENGGEXIAOSHOUTIXIJINXINGLEQUANMIANWANSHAN。2001NIAN,ANTASHOUYIJIAZHUANMAIDIANZAIBEIJINGJIANCHENGYINGYE,DAGUIMODEQUANGUOTUIGUANGJIHUAZHANKAI。ZHUANMAIDIANCAIYONGZHIYING、JIAMENGLIANGZHONGMOSHI,DEDAOLEYUANFENXIAOSHANGMENDEDALIZHICHI,ZAIYINIANNEICHENGLILE500JIAPINPAIZHUANMAIDIAN。

  JIEZHI2019NIANNIANDI,ANTAJITUANDEZHUPINPAIANTAZAIQUANGUODEZHUANMAIDIANJIUYIJINGDADAOLE10516JIA,TEBIESHIZAIER、SANXIANCHENGSHIDEFUGAILVFEICHANGGAO。ZHEISHIANTALINGPAOYUTONGXING,BINGNENGGOUYUNAIKE、ADIDASIDENGGUOWAIWENMINGPINPAIZAIXINGJIABISHANGJINXINGKANGHENGDEZHUYAOYINSU。

  ZAI2019NIAN,ANTAJITUANZAOYUGUKONGJIGOUDEDUOCIZUOKONG,MAOTOUDOUZHIXIANGLEANTADEFENXIAOSHANGTIXI。HUNSHUIZUOKONGBAOGAOZHONGRENWEI,ANTADEJINGXIAOSHANGBINGFEIDULIDEDISANFANGSHITI,ERSHOUDAOANTAGAOCENGKONGZHI;BINGQIEANTATONGGUOZHUANYICHENGBENZHIJINGXIAOSHANG,WEICHILIRUN“XUGAO”。

大赢家配资股票  ANTACENGZAINIANBAOZHONGPILUDAO,ANTAQIXIAPINPAIANTAYIJIANTAERTONGTOUGUOPIFAXINGSHI,RANGFENXIAOSHANGYIPIFAJIAMAIRUCHANPIN,BINGJINXINGFENXIAO。ZAIQUELIHEZUOGUANXIHOU,ANTAYOUZERENQUEBAOFENXIAOSHANGLIJIEGONGSIDEYUNYINGDENGYAOQIU,BINGTIGONGZUGOUDUODEZIYUAN,RANGFENXIAOSHANGDEFAZHANKEYIGENSHANGBUFA。RUGUOFENXIAOSHANGBUDABIAO,JIANGXUYAOZHENGGAIHOUZAICANYUPINGHE,ZHIDAOFUHEBIAOZHUNWEIZHI。CIWAI,MEIJIADIANPUDOUXUYAOSHIYONGDIANZIXITONG。

  ERHUNSHUIDEZUOKONG,CONGGUJIASHANGKAN,BINGWEIDUIANTAZAOCHENGTAIDADEYINGXIANG。2019NIANYILAIANTAGUJIABUDUANPANSHENG,LEIJISHANGZHANGJINBAIFENZHIBAI。

  02 安踏——靠“买”来的千亿市值

  SHOUDAO2019NIANNIANBAOYINGXIANG,JIEZHI3YUE24RISHOUPAN,ANTATIYUGUJIADAZHANG8.27%,BAOSHOUYU53.65GANGYUAN/GU,SHIZHIHUISHENGZHI1450YIGANGYUAN。

大赢家配资股票  KANZHECHIXUSHANGZHANGDEGUJIAHESHIZHI,DINGSHIZHONGYOULIYOUQINGXING10NIANQIANNISHIQIDONGDEBINGGOUCELVE。QIQIXIACHUANTAZHEIGEZIZHUPINPAIWAI,FILA、Kolon、Sprandi、DescenteHEKingkowDENGDOUSHIGUOQU10NIANLUXUSHOUGOUDE。

大赢家配资股票  ANTADESHOUGOUZHILUSHIYU2009NIAN。DANGNIAN8YUE,ANTAXUANBUYIYUE6YIGANGYUANDEJIAGENAXIAFILAZAIZHONGGUODESHANGBIAOSHIYONGQUANHEZHUANYINGQUAN。CHUSHOUZHEIJIAYIDALIPINPAIDESHIBAILIGUOJI,BINGZAI2014NIANKAISHIYINGLI。

  ZHEIBEIRENWEISHIANTAZHUANXINGZHONGGAODUANDEKAISHI。

  SUIZHEANTAJITUANDESHOUGOUZHILU,QIDINGWEIYECONGDAZHONGSHICHANGKUODADAOGAODUANSHICHANG,CONGDIXIANCHENGSHIDAOYIERXIANCHENGSHI。ZAIGUONEIYUNDONGSHICHANGZHONG,ANTAQUDAOZAIYIERXIANCHENGSHIYUXIACHENSHICHANGDEFENBUQUDELEXIANGDUIPINGHENG。

大赢家配资股票  GENJUANTAJITUANDE2019NIANCAIBAOXIANSHI,CHUZHUPINPAIANTAZHIWAI,2009NIANSHOUGOUDEFILAYINGSHOUDA147.7YIYUAN,ZHANZONGYINGSHOUDE43.53%,MAOLILVDA70.4%,ERZHUPINPAIANTADEMAOLIJINWEI41.3%。MENDIANSHULIANGDADAOLE1951JIA,ZAIGUOQU5NIANDESHIJIANZENGFUCHAOGUOLE50%。

  ANTAJITUANDEDUOPINPAIZHANLVE,GOUCHENGLEYIGECHAOQIANGDEZUHEQUAN,CANYUSHICHANGJINGZHENGYEXINGCHENGLEDUOWEIDUHEDUOCENGJI,JIBENQUANFUGAI,ZHEIGESHIYIGEHENDUTEDEYOUSHI。TONGSHIJITUANSHOUGOUDEPINPAIDADUODINGWEIZHONGGAODUANXIAOFEISHICHANG,WEIJITUANBIAOGAOYIJIATIGONGLEKONGJIAN。

  03 高枕无忧不属于安踏

  DUIYUQIYELAISHUO,“BUSHUAIDAO”YOUSHIHOUBI“PAODEKUAI”GENGZHONGYAO。

  FENGXIANYUJIYUZONGSHIBINGCUNDE。

  DUIYUFUSHIQIYELAIJIANG,KUCUNYIZHISHITAMENDE“AKALIUSIZHIZHONG”,SUIZHEANTAJITUANDEGUIMOBUDUANKUODA,QIKUCUNYALIYEZAIBUDUANZENGJIA。2019NIANANTAJITUANCAIBAOXIANSHI,ANTAJITUANDEPINGJUNKUCUNZHOUZHUANRISHUDADAOLE87TIAN,ZHEIGESHUZIZAI2010NIANHAISHI36TIAN,YEJIUSHISHUOSHINIANJIANZHEIGESHUZIFANLELIANGBEI。

  CHULEKUCUNZHIWAI,ANTAHAIMIANLINZENYANGDEKUNJU?CONGPINPAIDINGWEISHANG,ZAIANTAFAZHANDEZAOQIZHONG,NAIKEHEADIDASIBEIANTAKANCHENGSHIXUEXIDEDUIXIANG,ERBUSHIJINGZHENGDUISHOU。ERZAIJINJINIANDEFAZHANZHONG,XIANGYAOZUOSHIJIEDEANTA,KAISHIZHENGMIANGANGSHANGNAIKEHEADIDASILE。

大赢家配资股票  ZHUPINPAIANTAYIZHIZOUDESHIZHONGDIDUANLUXIAN,DANNike HE adidas LIANGDAPINPAIZAOJIUKAISHIJIHUADUIYUJIAGEQUJIANDEKUOZHANG。BIRUZAIZHIQIANYIZHICHENGBA“ZUICHANGXIAOQIUXIE”BANGDANDE Nike “KANGBAZI”—— Roshe One/Tanjun。499 RENMINBIDEJIAGE,JIHUMEIYOURENHUIJUJUERUCIBIANYIDEJIAGEMAIYISHUANGNAIKE。

  CONGYANFATOURUFANGMIANKAN,REZHONGSHOUGOU,ANTAHUIFOUYINCIFANGQIZIZHUPINPAIDETOURU?ZHEISHISHOUGOUZHIWAIDELINGYIDAGUANZHUDIAN。2019NIANANTAJITUANYOUWANCHENGLEYIGELISHIXINGDESHOUGOU,ANTAHEQITATOUZIZHEZUCHENGDETOUZIZHECAITUANWANCHENGLEDUIAMER SPORTS(YAMAFENTIYU)DESHOUGOU。

  ZAICIQIANDEYICIYEJIHUISHANG,ANTAZHUPINPAISHIFOUCHUXIANTIANHUABANSHITOUZIZHEPAOJIGONGSIGUANLICENGDEYIGEZHONGYAOWENTI。JINGUANANTAZONGCAIZHENGJIEJIESHISHUO,ANTAZHUPINPAIRENGZAICHENGZHANG,BINGJIANGTONGGUOSHANGPINCHUANGXINTUIDONGQICHIXUZENGZHANG。

  DANGENJUCAIBAOXIANSHI,2019NIANANTADEYANFAFEIYONGZHANBIYINGSHOUJINWEI2.3%,2018NIANWEI2.5%,CONGTUSHANGYEKEYIKANCHUYANFATOURUZAIBUDUANDEXIAHUA。

  CONGZHUISUIZHEDAOLINGPAOZHE,ANTAYONGLEJIN20NIANDESHIJIAN。ZHANZAIWEILAISHINIANDEQIDIAN,ZIBENSHICHANGDUIQIANJINGGENGPOQIE,TEBIESHIDUIYUGANGGANGTUNXIALEYAMAFENTIYUDEANTAERYAN,SHOUGOUJINJINSHIYIGEKAISHI,RUHEYONG“FUJIANJINGYAN”YUNYINGHAOGUOJITIYUJITUANJIANGSHIANTATIYUJITUANWEILAIWUNIANZHENGTIFAZHANDEGUANJIAN。

  ANTAZAIRUJINDEWEIZHISHANG,SHIBICHUYUFENGBAOZHONGXIN。“CHENGWEISHIJIEDEANTA”,ZAIWEILAIJINIANYEYIDINGHUIYOUGELEIJIANNANXIANZUZAIDENGDAIZHETAQUKEFU。

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