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鄂尔多斯控股集团董事王林祥:鄂尔多斯,我的人生、我的情怀

2018/10/9 9:48:00 来源: 纺织服装周刊评论(0)0 举报

鄂尔多斯董事王林祥改革开放

鄂尔多斯控股集团董事局主席、总裁  王林祥

  总结鄂尔多斯近40年的发展经验,我认为,差距往往是在逆境中拉开的,正因为鄂尔多斯大赢家配资股票勇于在大变化的形势下捕捉和把握大进步的积极因素,善于在大危机的逆境中发现和用好大发展的重大机遇,并且对症下药进行持续不断的改革创新,使得企业总是在每一次危机困境中比别人走得早一些、快一些、准一些,从而赢得了发展的先机。

大赢家配资股票  WOSUANDESHANGSHIYUGONGHEGUOTONGLINGDEYIDAI,JIATINGDEPINKUNRANGWOCONGXIAOJIUBAOCHANGLESHENGHUODEJIANXIN,QUEYEMOLIANLEWOCHIKUNAILAO、QINFENJIEJIANDEPINZHI;“HEIWULEI”DEJINGYURANGWOTIYANLEBUNENGDANGBING、BUNENGXIAXIANGZHILEIDEBUGONG,QUEYEYANGCHENGLEWOBUFUSHUDEXINGGEHEXIAODUIRENSHENGDEXINTAI;“LAOSANJIE”DEBEIJURANGWOBEIPOLIKAILEXIAOYUAN,QUEYEPEIYANGLEWOAIDUSHU、AIXUEXIDEZHONGSHENXIGUAN;ZAIDONGSHENGZHUANWACHANGBEILELIANGNIANZHUAN,CONGCIZAIMEIYOUCHIBULEDEKU;RONGMAOCHANGDANGTUGONGDEJINGLIRANGWOXIHUANSHANGLEQIYE,YEYUYANGRONGJIEXIALEYISHENGZHIYUAN。GANXIESHENGHUOJIYUWOZHEIMEDUODEMOLIAN,GANXIESHIDAIWEIWODECHENGZHANGZUOLEZHEIMEDUODEPUDIAN!GANXIELINGDAO、PENGYOU、JIARENMENDUIWODEMOMOGUANXINYUBAOGUIZHICHI,GANXIEJITUANXIONGDIZIMEIMENBULIBUQIDEYILUZHUISUI!

  我是幸运的,鄂尔多斯大赢家配资股票给了我一个实现理想的机会,给了我一个打拼事业的平台。在这个平台上做成了两件事情:一是把鄂尔多斯打造成了世界羊绒大王和羊绒行业标志性品牌,二是建成了棋盘井循环经济工业园区,在铁合金领域又打造出了一个世界第一。这个结果令人快慰、令人自豪,但整个过程却非常艰辛,我也是苦在其中,乐在其中。

开启温暖全世界的远航

  1978年12月,党的十一届三中全会揭开了改革开放的序幕。1979年9月,作为伊盟绒毛厂扩建项目的伊盟羊绒衫厂经国家批准立项动工,我有幸成为伊盟绒毛厂抽调出来筹建羊绒衫厂的首批十三人之一,担任筹建安装副总指挥。

  1981NIAN10YUE1RI,ZUOWEIGUOQINGXIANLI,YANGRONGSHANCHANGZHENGSHIJUNGONGTOUCHAN。CHANNENGGUIMOWEINIANCHANWUMAORONG500DUN、YANGRONGSHA200DUN、YANGRONGSHAN30WANJIAN。ZHEISHINEIMENGGUZIZHIQUGAIGEKAIFANGHOUDEDIYIGEZHAOSHANGYINZIXIANGMU,TONGGUOYIWUYIWUDEBUCHANGMAOYIMOSHI,YONGYANGRONGSHANCHANGSHENGCHANCHULAIDECHANPINDIDINGRIBENSANJINGGONGSIDESHEBEIJISHUJIAKUAN,QUEYECHENGWEIGAIGEKAIFANGDEYIDACHUANGJU,YANGRONGSHANCHANGYOUCIKAIQILEWENNUANQUANSHIJIEDEYUANHANG!

大赢家配资股票  1983NIAN,YIMENGMENGWEIRENMINGWOWEIYANGRONGSHANCHANGCHANGZHANG,32SUIDEWOZHENGZHINIANQINGQISHENG,GANJUEHUNSHENDOUSHIJING,XIADINGJUEXINYIDINGYAOGANCHUGEMINGTANG、GANCHENGYIFANSHIYE。

  上世纪80年代初,中国的羊绒深加工企业仅有北京雪莲、新疆天山、上海毛纺厂和我们的羊绒衫厂等几家,我们从日本全套引进的设备技术和生产管理都比较领先,尤其是作为优质羊绒主产区的原料优势相当突出。我认为,只要很好地运作,完全可以在羊绒这个圈子里做成世界第一。当时大家认为这是天方夜谭,我觉得只要我们运作好了,还是有成功的可能。接下来围绕这个目标进行了一系列大刀阔斧的改革尝试,我们做法很大胆,幸运的是上级领导给了我更大胆的支持。

  首先是进行内部管理改革。在上级领导的支持下,羊绒衫大赢家配资股票厂从1984年开始了“砸三铁”改革。砸掉了固定工的“铁饭碗”,实行“见习工制”和“合同用工制”;砸掉了传统八级工资制的“铁工资”,实行计件联产全浮动效益工资制;砸掉了干部的“铁交椅”,实行干部竞聘上岗制。这三项改革发生在我国经济体制改革的前夕,在内蒙甚至全国都是超前的,连处在改革开放最前沿的深圳也组织考察团前来学习取经,十年之后四川的类似改革还作为期货配资 上了央视。这三项改革取得了立竿见影的效果,全厂人均工资由38.97元增至120元以上,职工的积极性创造性空前高涨,羊绒衫厂成了城镇待业青年工作首选,红极一时。这三项制度后来经过不断完善优化成为传承至今的最根本制度。

大赢家配资股票  “ZASANTIE”GAIGEWANCHENGHOU,DANGSHIQUANGUOKAISHITUIXINGQIYECHENGBAOZERENZHI。1987NIAN,WODAIBIAOYANGRONGSHANCHANGXIANGSHANGJITICHUJINGYINGDACHENGBAO,BINGLIXIALEJUNLINGZHUANG,WANBUCHENGRENWUZIDONGCIZHI。DANGSHIDIYICIYANGRONGDAZHANYIXIANDUANNI,XINGSHIBUHAO,WODEYALIYEFEICHANGDA。CHENGBAOHOUDEYANGRONGSHANCHANGSHIXINGCHANGZHANGFUZEZHI,WOMENTICHULEYIZEQUANXIANGJIEHEWEIYUANZEDECHEJIANHEBUMENWUZHONGNEIBUCHENGBAOFANGAN,GEJICHENGBAORENHEZHIGONGJINXINGSHUANGXIANGXUANZE,YICENGCENGFENJIELUOSHICHENGBAOZHIBIAO,SHISHIZAIZAIZUODAOLEQIANJINZHONGDANRENRENTIAO,RENRENTOUSHANGYOUZHIBIAO。ZHEIGEZUOFAZAIYICIDAPOLEGUOQUDEDAGUOFAN,ZHIGONGLIYIZHIJIEHELAODONGCHENGGUOGUAGOU,DAFUDUTISHENGLEQIYEGUANLIYUYUNYINGSHUIPING,ZUIZHONGSANNIANXIALAICHAOE1100WANYUANWANCHENGLECHENGBAORENWU。

  ZAIGAIGECHUANGXINDETUIDONGXIA,YANGRONGSHANCHANGTOUCHANZHIHOUDEJINIANXIAOYIYIZHIHENHAO,XIANGDANGYUMEINIANZHUANHUIYIGETONGDENGGUIMODEYANGRONGSHANCHANG。

引导羊绒原料市场走向正轨

  SHANGSHIJI80NIANDAIZHONGHOUQI,GUONEIWAIYANGRONGQIYEWEIZHENGDUOYUANLIAOBAYUANRONGCONGMEIGONGJIN60YUANCHAODAOLE360YUAN,BINGDAOZHICHANZAZUOJIARIYICHANGJUE。WEILEWEIHUYUANLIAOSHICHANGZHIXUHEZHONGGUOYANGRONGDEGUOJISHENGYU,YOUEERDUOSIYANGRONGSHANCHANGQIANTOUYU1989NIAN9YUEFAQICHENGLILENEIMENGGUKVSSYANGRONGQIYEJITUAN,78JIACHENGYUANQIYEFUGAILE6GEYANGRONGZHUCHANSHENGQU,ZAI“DUINEIDALIANHE,DUIWAIDAKAIFANG”YUANZEDEZHIDAOXIA,TONGYISHOUGOUZHENGCE,XIEDIAOGONGXUSHICHANG,TONGGUOLIANGSANNIANDEYUNZUO,YINDAOZHONGGUOYANGRONGYUANLIAOSHICHANGZOUXIANGLEZHENGGUI,TISHENGLEZHONGGUOYANGRONGYEDEGUOJIHUAYUQUAN。NEIMENGGUKVSSYANGRONGQIYEJITUANHOULAIYANBIANWEIEERDUOSIYANGRONGJITUANYUANLIAOGONGSI,YICIWEIJICHU,ZAIGUONEIYANGRONGZHUCHANQUHEJISANDISHELILE26JIAYUANLIAOFENGONGSI,DALISHISHIMAOGONGMUYITIHUAZHANLVE,JINXINGGONGMUZHIJIAO,YOUZHIYOUJIASHOUGOU,YINDAONONGMUMINYANGHAOYANG,KAOLAODONGZHIFU,CONGERCHEDINIUZHUANLEXIFANGFADAGUOJIALAOPAIYANGRONGQIYETONGGUODAILISHANGBAKONGZHONGGUOYANGRONGSHICHANGDEJUMIAN。

大赢家配资股票  1989NIAN,YIZHIWANQUANYILAIWAIXIAODEYANGRONGZHIPINCHUKOUYANZHONGSHOUZU,ERDANGSHIGUONEIHENSHAOYOURENRENSHIYANGRONGSHAN,GUONEISHICHANGYIPIANKONGBAI。KUNJINGZHIXIA,WOTICHULE“LIANGTIAOTUIZOULU”DEYINGXIAOXINZHANLVE,JUEDINGWAIXIAOZOUCHUQUHENEIXIAOTUOHUANGTONGBUZHANKAI,JIELIANSHANGYANLEYIMUMUYINGXIAOCHUANGXINDAXI。

  WAIXIAOFANGMIAN,WOMENCHENGGONGDIXIALELIUBUQI,WOMENDECHUANGXINZHIJUZHIJIELADONGLEWAIXIAOYEWUDEPANSHENG,DAO2007NIANYANGRONGSHANWAIXIAODADAOLEDINGFENGDE500DUOWANJIAN。ZAIEERDUOSIDEDAIDONGXIA,ZHONGGUOYANGRONGGONGYEXUNSUJUEQI,JINGGUOJILUNYUANLIAODAZHANHEXIAOSHOUDAZHAN,MEIGUOHERIBENDEYANGRONGJIAGONGQIYEQUANBUTUICHULELISHIWUTAI,OUZHOUDEYANGRONGJIAGONGRIJIANWEISUO,EERDUOSIQUDAICHENGBAYANGRONGYE150NIANZHIJIUDEYINGGUODAOSENGONGSI,CHENGWEIMINGFUQISHIDESHIJIEYANGRONGZHIPINDAWANG。

踏上品牌营销征程

  EERDUOSIDENEIXIAOTUOHUANGSHIHEPINPAIJIANSHETONGBUTUIJINDE。1984NIANWOZAIRIBENYIJIASHANGCHANGDEYANGRONGSHANJUTAIKAOCHASHI,YIYANJIURENCHUZHEISHIWOMENSHENGCHANDEYANGRONGSHAN,JIUYINWEIGUASHANGLERENJIADEPAIZI,SHOUJIAJIUZHANGLEJISHIBEISHENZHISHANGBAIBEI。ZHENJINGZHIYUWOJIUXIAJUEXINYAOCHUANGLIZIJIDEPINPAI,ZHEICAIYOULE“EERDUOSI”DEDANSHENG。

  1985NIAN,YANGRONGSHANCHANGZHENGQUDAO10%DEGUONEIXIAOSHOUQUAN,WOJIUQINZICHUMADAIZHEGANGGANGZUJIANQILAIDESHIJIGERENDEXIAOSHOUDUIWU,BEIZHEYANGRONGSHANTASHANGLEJIANXINDETUOHUANGZHILU。YINWEIDANGSHIGUORENHAIBURENSHIYANGRONGSHAN,ZHINENGNADAODACHENGSHIDESHEWAIFANDIANHEYOUYISHANGDIANJISHOUMAIJIWAIGUOREN。JIDEWOMENDIYIZHANSHIDAOBEIJINGDEJIANGUOFANDIAN,HAOBURONGYIJIANDAOLEFANDIANJINGLI,GENRENJIAJIANGWOMENDECHANPINZENMEZENMEHAO,KERENJIAGENBENJIUMEITINGSHUOGUOYIKEZHAOMENG,YEBUXIANGXINDONGSHENGHAINENGSHENGCHANGAODANGYANGRONGSHAN。MIANDUIHUAIYI、YOUYUZHONGDEFANDIANJINGLI,WOTICHUSANGETIAOJIAN:YISHIJIAGEKEYIDIYIDIAN,DENGKEHURENKELEZAISHUO;ERSHIMAIBUCHUQUKEYITUIHUOHUOZHEHUANHUO;SANSHIYIHOUYAOHUODEHUA,WOMENKEYISONGHUOSHANGMEN。FANDIANJINGLIBEIWOMENDEZHENCHENGDADONGLE,DAYINGSHIXIAO,HOULAIJIANGUOFANDIANCHENGLEWOMENDIYIPI12JIAKEHUZHIYI。YOULEBEIJINGZHEICIJINGLI,WODAODALIANYOUYISHANGDIANGAIBIANLECELVE,XIWANGBUMAIDIJIA,SUISHOUFANGXIA4JIANYANGRONGSHAN,RANGDALIANYOUYISHANGDIANYIGAOJIASHIMAI。JIEGUODANGWOMENGANGFANHUIDONGSHENG,JIUSHOUDAODALIANYOUYISHANGDIANYAOQIUZAIFA150JIANDEDINGHUODIANBAO,JIEZHEYOUYAODING15000JIAN。SUIHOUWOMENYAOQINGQUANGUO12JIASHEWAIFANDIANHEYOUYISHANGCHANGDEFUZERENDAOCHANGCANGUANBINGJUBANLESHOUJIEYANGRONGSHANCHANGDINGHUOHUI,DINGLE8WANJIANYANGRONGSHAN,EERDUOSIZHONGYUMAICHULEKAITUOGUONEISHICHANGDEDIYIBU。

  ZHIHOU,EERDUOSIJINLUOMIGUDIDACHULEYITAOPIAOLIANGDEZUHEQUAN,ZHENZHENGKAIQILEPINPAIYINGXIAODEZHENGCHENG。DIYIBU,CONG1989NIAN10YUEDAO1990NIAN3YUE,SHOUCIZAIZHONGYANGDIANSHITAIHUANGJINSHIDUANBOCHU“EERDUOSIYANGRONGSHANWENNUANQUANSHIJIE”DEGUANGGAO,CONGCIGUORENZHIDAOLEYANGRONGSHAN,JIZHULEEERDUOSI,KAICHUANGLEXINGYEXIANHE。DIERBU,ZAISIJINBEIJING、SANXIAJIANGNAN、LIANGCHUANGDONGBEI、YIZHUXIANJINXINGSHICHANGDIAOCHADEJICHUSHANG,KAISHIZAIBEIJINGDENGDACHENGSHIJUBANDAGUIMODEEERDUOSIYANGRONGSHANXUNHUIZHANXIAOHUI,XIANQILEYICHANGBEISHOUDOUMEITICHENGZHIWEI“EERDUOSIFENGBAO”DEYINGXIAORECHAO。DISANBU,CONG1991NIAN4YUEKAISHI,XUANPAI200DUOMINGZHIGONGZAIBEIJING、SHANGHAI、SHENYANG、QINGDAO、XIAN、KUNMING、CHENGDOU、SHENZHENBADACHENGSHISHELIJINGXIAOBUJINXINGZHIXIAO,DANGSHIWOSHEXIANGZHIYAOYOULIANGSANJIACHENGGONGJIUBUCUOLE,MEIXIANGDAOQUANBUCHENGGONG。DISIBU,XIANSHIPINQINGZHONGGUOGUOJIGUANGGAOGONGSIMOTEDUI,HOULAIZUJIANZIJIDEEERDUOSISHIZHUANGBIAOYANTUAN,PEIHEZHANXIAOHUIHEJINGXIAOBUXUNHUIYANCHU400DUOCHANG,ZUOWEIXINSHENGSHIWUYINQILEHONGDONG。DIWUBU,ZAIYUANLAIBAGEJINGXIAOBUCHENGGONGSHIFANDEJICHUSHANG,ZUJIANCHENGLILEJISHIJIAYINGXIAOFENGONGSI,ZHUANMAITINGDIANDADAO1500DUOJIA,YANGRONGSHANNEIXIAOLIANGYOU1989NIANDE14.2WANJIANZENGZHANGDAO2007NIANSHIDE500DUOWANJIAN。

大赢家配资股票  2016NIAN,WOMENDUIPINPAIJINXINGLEDADANDEZHONGSU,XINGCHENGDINGJISHECHIPINPAI1436、GUOJIHUADEERDOS、CHUANCHENGJINGDIANDEEERDUOSI1980YIJISHISHANGJIANYUEDEBLUE ERDOSSIDAHEXINYANGRONGPINPAIJIAZU,BINGZAIZHONGSUHOUDEDIYINIANJIUHUODELEJUDACHENGGONG。

以技术创新成就行业地位

  JISHUCHUANGXINSHIYUYUANLIAOZHANLVE、PINPAIZHANLVE、YINGXIAOZHANLVEBINGZHONGDESIDAZHANLVEZHIYI,JINGGUOSICIDADEJISHUKUAYUE,EERDUOSIZAIJISHUSHANGSHIZHONGBAOCHIZHEXINGYELINGXIANSHUIPING。DIYICIJISHUKUAYUESHIJIANCHANGCHUQIYINJINHEXISHOURIBENXIANJINSHEBEIJISHU,CHUANGCHULEGUOJIGONGRENDEKVSS“ZHONGGUOYIHAOWUMAORONG”,“EERDUOSI”PAIYANGRONGSHANRONGHUO“ZHONGHUARENMINGONGHEGUOGUOJIAZHILIANGJINJIANG”。DIERCIJISHUKUAYUEDEZHONGDIANSHIYANGRONGSHENJIAGONGJISHUTUPOHEYINGYONGLINGYUYANSHEN,SHIXIANLECONGCUFANGDAOJINGFANG、CONGZHENZHIDAOJIZHIDEZHONGDAJISHUKUAYUE,BINGSHIXIANLEQIUDONGJICUFANGCHANPINXIANGJINGFANGQINGBOXINGSIJIFUZHUANGDEKUOZHAN。DISANCIJISHUKUAYUESHIYITUOGUOJIAJIJISHUZHONGXINXINGCHENGLEYIYINGYONGXINGYANJIUWEIZHONGDIANDECHANYEHUAYANFATIXI,YANZHIKAIFACHUYONGJIUKANGJINGDIAN、NAMISANFANG、KANGJUN、JIKEXI、KANGQIQIU、SHUMAYINHUADENGKEJIXINGYANGRONGZHIPIN,BINGZHUCHIZHIDINGLE3XIANGGUOJIBIAOZHUNHE17XIANGGUOJIAHEXINGYEBIAOZHUN,YINLINGZHEXINGYEDEJISHUJINBU。DISICIKUAYUESHIQIYEJICHENGSHICHUANGXIN,ZAISHIXIANSHEBEIZHENGTIZIDONGHUASHENGJIHUANDAIDETONGSHI,ZAIGESHENGCHANHUANJIEHEYINGXIAOHUANJIEJINXINGMOKUAIHUAJICHENGCHUANGXIN,XINXIHUADASHENGCHANDAYINGXIAOGEJUCHENGXING,YANGRONGSHENGCHANZHENGZAIJINRULVSEZHINENGHUAZHIZAOSHIDAI。

大赢家配资股票  SUIZHEEERDUOSIZHIMINGDUDERIYITIGAO,EERDUOSIYECHENGJIULEYIZUOCHENGSHIYIYIGEQIYEMINGCHENG、PINPAIMINGCHENGLAIMINGMINGDEJIAHUA。DANGSHIDEYIMENGLINGDAODAOQITADIFANGKAOCHA、KAIHUI,JIAOTANSHIRENJIAWENCONGNALILAIDE,DAJIAXIANSHISHUOYIKEZHAOMENG,KERENJIAGENBENBUZHIDAOZHEIGEDIFANG,ZENMEJIESHIDOUTINGBUMINGBAI;HOULAIJIUSHUOSHIWENNUANQUANSHIJIEDEEERDUOSINEIGEDIFANG,ZHEIXIARENJIAMINGBAILE,KANLAIYIMENGXUYAOHUANYIZHANGMINGPIAN,DIQUDELINGDAOMENYOUCIMENGFALEGENGMINGDEXIANGFA。DANGSHIYIKEZHAOMENGZHENGZHUNBEICHEMENGJIANSHI,JIWEILINGDAODUOCIHEWOJIAOLIU,NIMINGMINGWEIEERDUOSISHI,WORENWEIRUGUONENGDUIDIQUJINGJIDEFAZHANGONGXIANLILIANG,ZHEISHIEERDUOSIJITUANDESHURONG,JIUTONGYILE。2001NIAN4YUE1RI,YIKEZHAOMENGCHEMENGJIANSHI,MINGMINGWEIEERDUOSISHI,CONGCIWOMENHEZHEIZUOMINGYUNYUGONGDECHENGSHIYONGYOULEYIGEGONGTONGDEMINGZI,YEKAICHUANGLEYIZUOCHENGSHIYIQIYEPINPAIMINGMINGDEXIANHE。

  ZONGJIEEERDUOSIJIN40NIANDEFAZHANJINGYAN,WORENWEI,CHAJUWANGWANGSHIZAINIJINGZHONGLAKAIDE,ZHENGYINWEIWOMENYONGYUZAIDABIANHUADEXINGSHIXIABUZHUOHEBAWODAJINBUDEJIJIYINSU,SHANYUZAIDAWEIJIDENIJINGZHONGFAXIANHEYONGHAODAFAZHANDEZHONGDAJIYU,BINGQIEDUIZHENGXIAYAOJINXINGCHIXUBUDUANDEGAIGECHUANGXIN,SHIDEWOMENZONGSHIZAIMEIYICIWEIJIKUNJINGZHONGBIBIERENZOUDEZAOYIXIE、KUAIYIXIE、ZHUNYIXIE,CONGERYINGDELEFAZHANDEXIANJI,SHIXIANLEYICICICHAOYUE。EREERDUOSIJITUANDECHENGGONGMIJUEJIUZAIYUYIGANWEITIANXIAXIANDEYONGQI,TAZHUNSHIDAIDEJIEPAISHUNSHIERWEI,ZAIGUANJIANSHIQIJINXINGLEYIXILIEXUNXUJIANJINDEGAIGEHECHUANGXIN,CONGERTUIDONGLEQIYEDEJIANKANGKECHIXUFAZHAN,GAIGECHUANGXINSHIQIYEFAZHANZHUANGDADEZUIDAQUDONGLI。

  RUJINDEEERDUOSIJITUANYIJINGTASHANGLEJIANSHEJUYOUGUOJIJINGZHENGLIDEXINGFUQIYEDEXINZHENGCHENG。

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