大赢家配资股票

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转型路上多磨难的美特斯邦威为什么一直不成功

时间:2016/8/27 15:20:00  来源:世界服装鞋帽网 点击:

  ZAISHANGSHIHOUDEDIQIGENIANTOU,BUDUANZHUANXINGSHICUODEFUZHUANGYEDALAOMEITESIBANGWEI(JIANCHENGMEIBANG),BUCHUYIWAIDIYINGLAILETADE“QINIANZHIYANG”:2015NIANQIGUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUNKUISUN4.31YIYUAN,TONGBIXIAJIANG396%。

  这真是一个不那么令人愉快的励志故事:一个本土休闲服饰的领军品牌来到行业拐点,一边是ZARA、优衣库等国际快时尚品牌对中国市场的挤压侵蚀,另一边是互联网大幕下淘品牌的遍地开花,可谓夹缝求生,万幸的是,它没有随波逐流,而是选择迎战:邦购网、O2O战略、“有范”APP……无奈各种招数用尽,仍无力回天。

大赢家配资股票  YIZHIZAINULI,CONGLAIMEIXIAOGUO。BUZOUXUNCHANGLUDEMEIBANGDAODISHIRUHEZOUXIANGJINTIANZHEIGEJUMIANDENI?

  ZHUANXINGLUSHANGMONANDUO

大赢家配资股票  2010NIANYIQIANDEMEIBANG,RIZIGUODEHENZIRUN。SHIZHIZHONGGUOFUZHUANGXINGYEKUAISUFAZHANZHIJI,MEIBANGCHENGGONGZHUAZHULEZHONGGUOFUZHUANGZHIZAOGONGCHANGSHENGCHANNENGLIGUOSHENGZHEIYIJIYU,JIANGCHUANTONGFUZHUANGQIYEZUIZHONGDEBUFEN——ZHIZAO、SHENGCHANWAIBAO,ZISHENZHIFUZESHEJIHEPINPAIYINGXIAO,JIANQINGLEQIYEFUDAN,SHIQIYENENGGOUGENGLINGHUODIYINGDUISHICHANGBIANHUA。ZHEIJISHIMEIBANGCHENGGONGDEMIMI:TASHIYIJIAXIANGNIKEYIYANGDEQINGZICHANGONGSI。DANGRAN,ZHEIZHISHIQIYI。

  DANCONG2010NIANKAISHI,YIQIEDOUBIANLE。2009NIANNIANDI,MEIBANGFUSHIKUCUNJIN9YIYUAN,2010NIANNIANDIDOUZENGZHI25YIYUAN,DAOLE2011NIANGENGSHIPANSHENGZHI30YIYUAN。GAOKUCUNSHIDE“QINGGONGSI”MINGCUNSHIWANG。

  SHICHANGBIAOXIANBUJIAGURANYOUHULIANWANGCHONGJIDEYINSUZAI,ZARA、YOUYIKUDENGGUOJIKUAISHISHANGPINPAIZAIZHONGGUOSHICHANGDEFENGSHENGSHUIQIYERANGMEIBANGJIAOTOULANE。MEIBANGYOUCIKAISHILEJIANNANDE“HULIANWANG+”SHICUOZHILU。

大赢家配资股票  QIYI,SHANGXIANBANGGOUWANG。

大赢家配资股票  2010NIAN12YUE,MEIBANGDEDIANSHANGPINGTAIBANGGOUWANGSHANGXIAN。ZHEIGEDONGZUOZAIDANGSHIXIANGDANGQIANWEI,LINGXIANYUGUONEIDUOJIAHULIANWANGQIYE。JIEYOUZHEIGEDIANSHANGPINGTAI,XIAOFEIZHEKEYIZAISHITIDIANNEISAOMAXIAOFEI,YENENGSHIXIANXIANSHANGGOUWUHEXIANXIATUIHUANDENGDUOXIANGGONGNENG。BIEXIAOKANZHEIXIEYINGYONG,ZHEIZAI6NIANQIANXIANGDANGXINCHAO。

  LINGRENYIHANDESHI,BANGGOUWANGZAI6000DUOWANYUANDALESHUIPIAOZHIHOU,YU2011NIAN10YUEANRANSHOUCHANG。YUANYINHENXIANSHI:YINGLINANYIBAOZHANG。YIFANGMIANMEIBANGZAIZIYUANPEIZHI、WULIUPEISONGYIJIYINGXIAOYUNYINGSHANGWUFASHIYINGBANGGOUWANGDEFAZHANXUQIU;LINGYIFANGMIAN,MIANDUIZHURUFANKEDENGZHUANYEB2CFUZHUANGPINPAIDEDAYA,BANGGOUWANGZHIYOUZHAOJIAZHIGONG,MEIYOUHAISHOUZHILI。

  SUOYI,BANGGOUWANGBINGMEIYOUCHENGWEIMEIBANGXINDEYEJILIANGDIAN,FANERYINWEIDIANSHANGDEZHEKOUBIJIAMENGDIANDIHENDUO,JINYIBUJIHUALENEIBUMAODUN。GEZHONGQUDAOSHANGDEKUANSHI、JIAGENAIZHIZHEKOUHUODONGNANYIXIEDIAO,RANGMEIBANGDEKUCUNJINYIBUZENGJIA。

  QIER,QIDONGO2OZHANLVE——SHENGHUOTIYANDIAN。

大赢家配资股票  ZAIYUNNIANGLELIANGNIANZHIHOU,2013NIAN10YUE,MEIBANGZHENGSHIXUANBUQIDONGO2OZHANLVE。MEIBANGDONGSHIZHANGZHOUCHENGJIANDESHEXIANGSHIKAISHEMEIBANGTIYANDIAN,JIANGCHENGSHITEDIANJIEHEZAIYIQI,YINRU“YICHENGYIWENHUA,YIDIANYIGUSHI”DELINIAN,DAZAOQINGJINGSHIGOUWU。DULIYUNYINGLELIANGNIANZHIJIUDEBANGGOUWANGYEBEISHOUHUIDAOSHANGSHIGONGSITINEI。

  XIAOFEIZHEKEYIDENGLUMEIBANGDEDIANZISHANGWUPINGTAICHAKANCHANPIN,BINGTONGGUOSHOUJIYUYUESHIYI。TIYANDIANNEIHAIYOUDIANYUANDAIWEIWANCHENGXIANGYINGDEFUZHUANGDAPEI。MEIJIADIANDOUSHEYOUSHULANG、KAFEIBAYIJIHUAYUANLUTAIDENGXIUXIANSHESHI,BINGTIGONGMIANFEIWi-Fi,FANGBIANGUKEXIUXI、SHANGWANG。

大赢家配资股票  ZHEIFULIXIANGLANTUKANSHANGQUHENMEI,DANZAISHIJIANZHONG,QUEZHENDECHENGLELIXIANG。SUIRANMEIBANGZAITIYANDIANZHONGHUAFEILEHENDUOXINSI,DANRENGBUNENGZHUAZHUXIAOFEIZHEDEXIN,LIANGNIANGUOQU,ZHEIXIETIYANDIANRENGRANKANKELIAOLIAO。HENXIANRAN,ZHANYONGLEDIANMIANDALIANGKONGJIANDEKAFEIZHUOHESHANGWANGHUANJING(SHANGWANGTAIZHUODENG),YUFUZHUANGLINGSHOUDEHEXINBUTAIDA。

大赢家配资股票  QISAN,TUICHU“YOUFAN”APP。

  JINGUANXIANSHIHENCANKU,MEIBANGZHUANXINGDEBUFAQUEYIZHIHENJIANDING。ZAI2015NIAN4YUEDI,MEIBANGYOUXUANBUTUICHU“YOUFAN”APP,JINYIBULUOSHITADE“HULIANWANG+”ZHANLVE。

大赢家配资股票  “YOUFAN”APPDINGWEIWEIYIKUANJIYUYIDONGDUANDEZHINENGHUACHUANGYEGONGJUHESHISHANGPEIDATIYANPINGTAI。GENJUMEIBANGDESHUOFA,“YOUFAN”YIYUGUOWAIZHONGDUOPINPAIQIANYUE,XIAOFEIZHENENGZAI“YOUFAN”ZHAODAODEPINPAIBUJUNIYUMEIBANG。CIWAI,“YOUFAN”KEYIRANGYONGHUJIANGXIHUANDEYIWUJINXINGDAPEIPINJIE,ZUOCHUYOUSHISHANGGANDETUPIAN,BINGZAIPINGTAISHANGFENXIANG。RUGUOCHUANDAJIANYIBEIRENMAIDAN,HAINENGHUODEXIANGYINGDESHOURUFENCHENG。

大赢家配资股票  YINQIANHOULIANGJIGUANMINGZONGYIJIEMU《QIPASHUO》,ZHEIKUANAPPZAINIANQINGRENZHONGDEZHIMINGDUBIJIAOGAO,DANSHIDUIYUPINPAIYIJINGLAOHUADEMEIBANGLAISHUO,RUGUOZHIWANGZHEIKUANAPPJUHEDEPINPAIYUYONGHUCANYUJIZHINENGWEIMEIBANGDAILAIKEHUNIANXING,JINERDAIDONGMEIBANGZIYOUCHANPINDEXIAOSHOU,SIHUBUTAIXIANSHI。CONGSHICHANGSHIJIBIAOXIANLAIKAN,QIJIEGUOYESHIPINGPING。

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  MEIBANGDEJIGEWUQU

  现在不能说美邦转型大赢家配资股票错了,但在有些策略的执行过程中美邦确实没有做到位:

大赢家配资股票  1.QIANQIDUIDIANSHANGKUNNANCUOGU。TONGCHUYUWENZHOUDESENMAFUSHI2012NIANCAIKAISHIZUODIANSHANG,JIEJUQUEYUMEIBANGJIONGYI:2015NIANSENMAFUSHIJINGLIRUNTONGBIZENGZHANG23.16%ZHI13.45YIYUAN,ERZHEJINGLIXIANGCHAJIN18YIYUAN。MEIBANGZHISUOYIMEIYOUJIANLIXIANFAYOUSHI,JIUSHIYINWEIDUIDIANSHANGDECUOGU。

  MEIBANGZAIQICHUANTONGMENDIANDEFAZHANGUOCHENGZHONG,JIANLILEQIANGDADEWULIUPEITAOSHESHI,DANSHIXIANXIAWULIUYUDIANSHANGSUOYAOQIUDEBINGFEIWANQUANPIPEI,ERQIEMEIBANGZISHIZHIZHONGDOUMEIYOUYOUXIAODIJIEJUEZIYUANPEIZHIDENGFANGMIANDEWENTI。ZHEILIMIANKENENGYOUDIANSHANGRENCAIQUEFADEYUANYIN,YEKENENGSHIYIKAISHIJIUZAIZHANLVESHANGZHONGSHIBUGOU。

大赢家配资股票  2.WANNANDEKUCUNWENTI。XIANSHANGQISHISHIYIGEHENHAODEXIAOHUAKUCUNDEQUDAO。ZAIMENDIANJINXINGKUCUNXIAOHUASHICUNZAIDEZUIDAMAODUNSHIKUCUNYUXINHUODECHONGTUWENTI,RUGUONITIANTIANZAIMENKOUBAIYIGETANZIZUO3ZHESHUAIMAI,DUIQIYEPINPAIXINGXIANGYINGXIANGKENDINGHENDA;DANSHIRUGUOFANGZAIXIANSHANGLAIZUO,JIUBUHUICUNZAIZHEIGEWENTI。XIANSHANGZHEKOUSHUAIWEIHUO,XIANXIAQINGZHUANGZUOXINHUO,ZHEIYINGGAISHIYIZHONGBIJIAOHEXIEDEGONGSHENGGUANXI。DANSHIDANCONGMEIBANGDUOQUDAOYUNZUOSHIJIXIAOGUOLAIKAN,GEZHONGQUDAOSHANGDEKUANSHI、JIAGENAIZHIZHEKOUHUODONGNANYIXIEDIAO,JIAMENGDIAN、ZHIYINGDIAN、XIANSHANGZHEKOUBUTONGYI,FANERJIAZHONGLEMEIBANGDEKUCUN。ZHEISHIQIYEJUECEZHEMEIYOUXIANGDAODE。

大赢家配资股票  3.XIAOFEITIYANYUXIAOFEINIANXINGBUGUAGOU。ZUOO2OSHIZHISHANGYAOJIEJUEDEWENTISHIPINPAISHANGYUXIAOFEIZHEZHIJIANDE“YIYEQING”GUANXI,ZHEIYINGGAISHIMEIBANGO2OZHANLVEDECHUZHONG——XIANXIAZUITOUTONGDEJIUSHIXIAOFEIZHELAILENIBUZHIDAOTASHISHEI,TAZOULENIYEBUZHIDAOTASHISHEI,NAPATAMAILEDONGXINIHAIBUZHIDAOTASHISHEI。ERZHUANYIDAOXIANSHANGNAIZHIYIDONGDUAN,ZHEIGEWENTIJIUHENHAOJIEJUELE,YINWEIKEHUXINXIYIMULEJIE。SUOYIMEIBANGJIANLILESHENGHUOTIYANDIAN,BUGUOSIHUZHONGXINCHUXIANLEPIANYI,SHICUOLELI,TABAZHONGDIANFANGZAI“SHENGHUOTIYAN”HE“SHANGWANGHUANJING”SHANG。ZUOWEIYIGEBUNEIMEGAODUANDEGUOCHANFUZHUANGPINPAI,MEIBANGZAIGONGYINGLIAN、GUANLIMOSHI、KUANSHISHEJIDENGFANGMIANYIZHIZAIZHUIGANGUOJIPINPAI,DANRENGCUNZAIMINGXIANCHAJU,NEIMEZHEIZHONGJINSHANGTIANHUADEGOUWUTIYANHUISUODUANZHEIGECHAJUMA?HUIRANG“80HOU”“90HOU”CHENGWEITIEFENMA?WEIBI!DANKEYIKENDINGDESHI,ZHEIXIANGJUCUOJIDADIZENGJIALEMEIBANGDECHENGBENTOURU。

大赢家配资股票  4.PINPAIYINGXIAOMINGBUFUSHI。MEIBANGQIANHOULIANGCIGUANMING《QIPASHUO》LANMU,FEIYONGTOURUJIANGJINYIYUAN,DABIDEYINGXIAOTOURUYUXIAOLIANGZHIJIANQUEBUCHENGZHENGBI。ZHEIYIDIANCONGMUQIANMEIBANGPILUDECAIBAOKEYITUICEYIER。FUZHUANGCHANGSHANGYULANMUDEHEZUOZHINENGSHUOSHIZHONGGOULEYINGXIAO,ZHEIZHONGJIYUHULIANWANGJIYINHE“90HOU”SIWEIDEAPPDUIYUMEIBANGFUSHINENGFOUZHUANQIAN,HAIYOUDAIKAOYAN。ZUIZHONGYAODESHI,“YOUFAN”HEMEIBANGDEFUZHUANGLINGSHOUZHUYE,MUQIANWOMENBINGMEIYOUZHAODAOTAIDAGUANLIAN,ZHUANHUALVSHIZAINANYIGUSUAN。

  5.BUQINGCHUZIJIXIANGZUOSHENME。CONGBANGGOUWANG,DAOO2O,ZAIDAO“YOUFAN”,MEIBANGDESIWEISHICHAOQIANDE,SHIZHIDEKENDINGDE,DANTAYOUDIANGAOBUQINGCHUZIJIXIANGZUOSHENME。SHIYAOZUOFUSHIPINPAI,HAISHIZUOPINGTAIPINPAI,HUOZHEBIEDESHENME。MEIBANGDEZHUANXINGKANSIBUBUWEIYING,SHIZESHIPOBUDEYI。O2OZHANLVEDESHISHICHONGQILIANGZHISHICHUWANGDEYIZHONGBIAOXIAN,DANCONGGENBENSHANGBINGMEIYOUJIEJUEXIAOFEIZHESHIJIXUQIUDETONGDIAN。

大赢家配资股票  ZHUANXINGZHILUBINGFEIYICHAOYIXI,YONGWANGZHIQIANGURANZHONGYAO,ERMOULVECAISHIWANGDAO。DANWULUNZUOSHENME,YISHENMEFANGSHIQUZUO,ZUIZHONGYAODEHAISHIBACHANPINZUOHAO,RUGUONIDECHANPINZHENDEMEIYOUTIDAIXINGHUOZHENENGMANZUXIAOFEIZHEDEXUQIU,NEIXIESUOWEIDEXINGSHIHEBAOZHUANGDOUBUZHONGYAO。ZUOWEIFUZHUANGXINGYELAISHUO,YINGGAIXIANGZARANEIYANG,SHIKEJUYOUFAXIANCHAOLIUFENGXIANGDEDINGZHIGAN,SIHUCAISHIBENZHIZHIDAO。FUZHUANGYEGENGSHIYIGEXUYAOYONG“GONGJIANGJINGSHEN”JINGXIAXINLAIDAZAODECHANYE。

大赢家配资股票  MEIBANGDEO2OZHILUQISHICAIGANGKAISHI,XIANZAILUNCHENGBAIHAIWEISHISHANGZAO,ZHIYUTANENGFOUZOUCHUMUQIANDEKUNJU,WOMENSHIMUYIDAI。


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