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绝地反击 跨境电商真的能成百货最后王炸?

时间:2016/6/24 15:03:00  来源:世界服装鞋帽网 点击:

  ZHONGZHONGJIXIANGBIAOMING,ZHEIZHONGCENGJINGSHIXIANJINDEYETAIYIJINGKAISHIZAODAOSHICHANGDETIAOZHAN,ZHAODAOXINGYEMEILUODEYUANYINBINGJISHIZHUANXING,CHENGLEBAIHUOQIYEPOQIEDEYITI。

  而在近年来才发展起来的跨境电商大赢家配资股票也成了这些百货企业转型的重要尝试之一。

  SANGSHISHANGPINJINGYINGNENGLIHOUCHULUZAINA?

  YOUAGUFENSHIYIJIAYU2009NIANZAISHENJIAOSUOSHANGSHIDEQUYUXINGLINGSHOUBAIHUOQIYE,ZONGBUWEIYUHUNANZHANGSHA,NIANXIAOSHOUEDA70YIRENMINBI。GENQITABAIHUOQIYEYIYANG,YOUADEMENDIANYEZAIMIANLINXIAOSHOUXIAHUA、KELIULIANGJIANGDIDE“JIONGJING”。ZAIYIBANGDONGLIWANGCHENGBANDE2016ZHONGGUODIANZISHANGWUCHUANGXINFAZHANFENGHUIKUAJINGDIANSHANGFENLUNTANSHANG,YOUAHAIWAIGOUCHUANGSHIRENHUSHUOSHITULIYONGGAIGONGSIQIXIAYIJIAZHONGDENGGUIMOMENDIANDESHUJULAIFANYINGJINNIANLAIBAIHUOMENDIANSUOZAOYUDEBIANHUA。

  YOUAHAIWAIGOUHUSHUOTIGONGYOUAQIXIAYIJIAZHONGDENGGUIMOMENDIANDESHUJUANLI:

  “ZHEIJIAMENDIANDEXIAOSHOUECONG2008NIANKAISHIDE5.27YIKAISHIYIZHIZENGZHANG,ZAI2013NIANDADAO12.21YIYUANDEGAOFENG,CONGCIZHIHOUXIAOSHOUEQUEKAISHIMIANLINDAFUDUXIAHUA,QUNIANXIAOSHOUEJINYOU10.53YIYUAN,ERXIAOSHOUSHANGPINSHUYECONG2008NIANDE158WANJIANJIANGZHI110WANJIAN。CONGXIAOSHOUSHANGPINJIANSHUHEXIAOSHOUELAIKANKELIULIANGSHIZHUNIANXIAJIANGDE。”TASHUODAO。HUSHUORENWEI,ZAOCHENGSHANGSHUMENDIANKELIULIANGXIAJIANGDEYUANYINZHIYISHIYINWEIGUKEBEIQITADIAN“FENLIU”LE。TAZHICHU,ZAIJINNIANLAICHENGSHIDEGOUWUMIANJIHESHULIANGJUNYOUDAGUIMOZENGZHANG,DANYONGHULIANGQUEGENBUSHANGBAIHUOYEDETUOZHANGSUDU。

  YOUAHAIWAIGOUCHUANGSHIRENHUSHUO“YIZHANGSHAWEILI,2008NIANGUIMOYISHANGDEGOUWUCHANGSUOJINSHIJIWANPINGFANG,DAOJINNIANZHEIGESHUZIQUECHAOGUO150WANPINGFANGLE。ERWULUNRENKOUHEJINGJIRUHEZENGZHANG,YEBUNENGGENGOUWUMIANJIZENGZHANGSUDUPIDI。”TASHUODAO。YUCITONGSHI,HUIJICHANPINSHIXIANZONGHEJINGYINGDEXIAOSHOUMOSHIYERANGBAIHUOQIYEZHUJIANSANGSHIQISHANGPINJINGYINGDENENGLI。HUSHUOBIAOSHI,BAIHUOYEZHONGDIANZAIYUPINLEIZHENGHE、DONGXIANSHEJI、FENWEIYINGZAOYIJIGUKEWEIHU,DANHENSHAOSHEJIDAODANGESHANGPINDECENGMIAN,MUQIANBAIHUOSHANGDIANYEZUIDUOZHINENGGUANLIDAOPINPAICENGMIAN,ZAIXIJIUBUKENENGLE。

  ERHUSHUORENWEI,SHANGPINJINGYINGNENGLIDESANGSHIYEZHIJIEYINCHUYIXIALIANGGESHANGPINJIEGOUSHANGDEWENTI:

  DIYI、PINPAICHANPINDANJIAXUGAO“YIJIANBAIHUODIANNEIGUOCHANPINPAICHENSHANDONGZHESANSIQIANYUAN,DANZAIAOTELAISIXIANGTONGYANGSHIHEZHILIANGCHABUDUODEGUOJIZHIMINGPINPAICHENSHANJIAGECAIYIQIANDUOYUAN。”ZHEIZHONGGUOCHANPINPAIBIGUOJIPINPAIJIAGEXUGAODEXIANZHUANGSHIXIAOFEIZHEBUQUBAIHUOSHANGCHANGXIAOFEIDEDAOHUOXIAN。

  DIER、SHANGPINTONGZHIHUAYANZHONGMUQIANXIAOFEIZHEDAORENHEBAIHUOSHANGCHANGGOUMAIDESHANGPINZAIQITASHANGCHANGYENENGMAIDAO,ZHENGGEBAIHUOYETAICHENGXIANQIAN“DIAN”YILVDEXIANXIANG。ERZHONGGUOXIAOFEIZHEDUISHANGPINDEZHUIQIUDADUOSHI“XIXINYANJIU”DE,LAOJIU、TONGZHIHUADECHANPINWUFAJIFATAMENDEXINGQU。

  在胡硕看来,在人均购物面积膨胀、商品同质化严重、品牌商品单价虚高的情况下,百货业最好的出路是找一些其他店铺没有的或者模仿不了的货源来补充整个商品的缺失,把新奇特的商品带给消费者去刺激他们购物的欲望。而跨境O2O的模式却恰好契合友阿百货的需求。

  YONGKUAJINGO2OJUEDIFANJI?

  ZAIQUNIAN3YUE,YOUAKAISHICHANGSHIZUOKUAJINGXIANXIATIYANDIAN:ZAITIYANDIANDEJUTAISHANGBAIYOUGEZHONGGEYANGDEHAIWAISHANGPINDEYANGPIN,XIAOFEIZHEKEYIZHIJIEDAODIANJINXINGTIYAN,DANBUNENGJISHIQUHUO,ERXUYAOSAOMIAOERWEIMAZAIXIANSHANGFUKUANDENGCHANPINCONGHAIGUANQINGGUANZAIJIDAOJIAZHONG。JINGGUOYINIANDESHIJIAN,HUSHUORENWEIKUAJINGO2ODEMOSHISHIGUANGSHOUXIAOFEIZHEJIESHOUDE。“YIJIASANSHIDUOPINGMIDEXIAODIANYIGEYUENENGZUODAOJINLIUSHIWANDEXIAOSHOUE,ZHEIDUIYUBAIHUODIANERYANPINGXIAO(PINGGUMAICHANGSHILIDEZHONGYAOBIAOZHUN,ZHIPINGJUNMEIPINGMIDEXIAOSHOUJINE)SHIFEICHANGGAODE。”TASHUODAO。YOUAHAIWAIGOUYOUARIBENJINKOUSHANGPINTIYANGUANCHANGDAOTIANTOUHOU,YOUAKAISHIZAIKUAJINGO2OLINGYUZUOCHUGENGJIJINDEBUJU。ZAIJINNIAN4YUE,YOUAJIANLILEYIGE200PINGMIDERIBENJINKOUSHANGPINTIYANGUAN。

_ueditor_page_break_tag_

GUANNEIYONGYOUDE5QIANDUOGEDANPINJUNZHIJIECONGRIBENBENTUYAOZHUANGDIANHELINGSHOUDIANSOUJIERLAI。CIWAI,YOUAHAIZHENDUIGAODUANYONGHUQUNCHANGSHIZUODINGZHISHIHAIWAISHECHIPINTIYANDIAN。ZAISHANGYUE,YOUAGENYIDALIMAERKAIDAQU——OUZHOUZUIZHONGYAODEPIXIEPIJUZHIZAOQUYUJIANLIZHANLVEHEZUOGUANXI,BINGQIANXIAGAIQUYUNEILIANGDASHECHIPINPINPAIAtelierGuarottiHEAnibaldiGiancarlo&C.SncDEDAILIQUAN。ZHENDUIZHEILIANGGEPINPAIYOUAJIANGZAIJINNIANXIABANNIANKAIPIDINGZHISHIDETIYANDIAN,XIAOFEIZHEZHIJIEZAITIYANDIANNEIXUANPIN、SHICHUANBINGDINGZHISHANGPIN,ZAIWANGLUOXIADANHOUSHANGPINZHIJIECONGYIDALIZHIYOUDAOYONGHUSHOUSHANG。

  胡硕认为,对于友阿而言,以上种种跨境O2O尝试最大的价值在于,让友阿可以接触到全世界更多更丰富的产品及供应商,甚至是一些定制产品,这无疑让一家百货企业选择面更为丰富了,也让其具备其他购物中心所不能具备的“抢客户”能力。“相应地,对于消费者而言,他们通过跨境O2O就能从本地渠道体验到全世界比较优秀和有意思的产品。毕竟,不是所有消费者都有机会经常去到国外进行购物的。”他说道。靠啥跟互联网企业厮杀?

  SHIJISHANG,JULEJIE,CHULEYOUAWAI,BAOKUOWANGFUJINGBAIHUO、BUBUGAOJITUAN、BAILIANJITUAN、TIANHONGSHANGCHANG、MODENGBAIHUO、GUANGBAIBAIHUODENGCHUANTONGBAIHUOQIYEJUNCONGQIANNIANKAISHILUXUJIARUDAOKUAJINGO2ODEDAJUNLAI。DANZAICIQIAN,PINGZHEZAIXIANSHANGKAIZHANKUAJINGDIANSHANGDEYOUSHI,TIANMAO、JUMEI、FENGQUHAITAO、SIKU、XIANlifeDENGYIXILIEDIANSHANGQIYEZAOJIUKAIZHANLEKUAJINGO2ODEBUJU,BINGDATONGZHENGGEKUAJINGWULIUDELIANTIAO。SUOYI,BAIHUOQIYEDEKUAJINGO2OJINGZHENGDUISHOUYANRANBUNENGJINJUXIANYUCHUANTONGLINGSHOUDEYOUSHANG,HAIYOUYIPIYIYU“DIANFU”CHUANTONGLINGSHOUDEDIANSHANGQIYE。

  ZHIDEZHUYIDESHI,GENBAIHUOQIYEBUTONG,DIANSHANGQIYEJUNYOUYIGEGONGTONGDIAN——DOUFEICHANGDONGDERUHEQUJINXINGSHANGPINYUNYINGJIYINGZAOBAOKUAN,DANZHEIQIAQIASHIDABUFENCHUANTONGBAIHUOQIYEDERUOXIANG。

大赢家配资股票  NEICHUYUHOULAIZHEDEBAIHUOQIYEPINGSHENMEGENDIANSHANGQIYEPINSHANI?

大赢家配资股票  XIANXIAJINGYINGJINGYANJIANGCHENGCHUANTONGBAIHUODEYIDAYOUSHI。BAILIANKUAJINGYUNYINGBUZONGJIANZHANGYIXIANGYIBANGDONGLIWANGZHICHU,KUAJINGO2OTIYANDIANDEBENZHIRENGSHIKAIDIAN,SUOYIJUNSHEJIDAOGOUWUZHONGXINDEXUANZE、MENDIANDEXUANZHI、DIANMIANCHENGBENKONGZHI、XIANXIAYUNYINGDENGXIANXIALINGSHOUYEJIAQINGJIUSHUDEWENTI,ZHEISHIDIANSHANGQIYEQUEFADEJINGYAN。

  CIWAI,BAIHUOQIYEDEKOUBEIJICHUYECHENGLEQIZUOKUAJINGO2ODEYIDAWANGPAI。

大赢家配资股票  “XIAOFEIZHEDUIKUAJINGSHANGPINTIYANDEJIAODULAIKANWANGWANGYOULIANGGETONGDIAN:DIYI,SHANGPINSHIFOUZHENGPIN;DIER,SHOUHOU。”BAILIANJITUANBAILIANQUANQUDAOCOOZHANGSHENYUBIAOSHI,LEISIBAILIANZHEILEICHUANGLIDUONIANDELINGSHOUQIYE,YONGYOUYIGEFEICHANGHAODEPINPAIBEISHU,RANGXIAOFEIZHEDUIQIBAOCHIXINREN,GANSHOUDAOBAIHUOQIYEDEBAOZHANG。CHULEPINPAIKOUBEIWAI,HUSHUOYEZHICHU,CHUANTONGBAIHUOSUOJILEIDEKELIULIANGYESHIBUKEXIAOQUDEZIYUAN。YITUOCHUANTONGBAIHUOQIYEXIANYOUDEKELIULIANG,HAIWAIGONGYINGSHANGKEYIXUNSUWAJUEZHEIXIECUNLIANGYONGHU,BINEIXIEZHONGXINCHUANGLIPINPAIQUZHUAYONGHUDEQIYEGENGRONGYIBAXIAOLIANGZUOQILAI,YINCIGONGYINGSHANGYEHUIGENGYUANYIQUGENCHUANTONGBAIHUOJINXINGHEZUO。YUCITONGSHI,TONGGUOZHEIZHONGKELIUDELADONGXIA,CHUANTONGLINGSHOUQIYEHAIKEYIZHIJIEBAXIAOFEIZHELADAOXIANSHANGLAIDAJIANZHENGGEDIANSHANGSHENGTAI。ZHANGSHENYURENWEI,CONGXIANXIAYINLIUXIANSHANGDECHENGBENBIZHIJIEXIANSHANGYINLIUDIDEDUO。QITOULU,ZAIBAILIANQUANQIUGOUPINGTAIDESHIHOU,XIANXIAYINLIUYIJINGDADAOLEZHENGGELIULIANGZHANBIDE44%,ERGAIQIYEDEXIANXIAMENDIANMEINIANJUNYOU10YIRENCIDEKELIU。CHUCIZHIWAI,XIANGBIHENDUOBAISHOUQIJIADEKUAJINGDIANSHANGPINGTAI,CHUANTONGBAIHUOQIYEZAIHUOYUANSHANGYOUGENGSHENHOUDEJIDIAN,ZHEIYIDIANYESHIHENDUOBAIHUOZAIZUOKUAJINGYEWUSHIDEDIQISUOZAI。“WOMENYIZHIZAIZUOJINKOU,ERQIESHANGPINBIJIAODUO,YIJINGYOUYIGEPANGDADEGONGYINGLIANTIXI,SUOYIWOMENZAICAIGOUFANGMIANYOUXIANMINGDEYOUSHI。”GUANGBAIBAIHUODIANSHANGZONGJINGLILIANGHAILINGRUCISHUODAO。


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