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ZARA击败H&M和优衣库 商业模式经得起考验

时间:2016/6/17 16:37:00  来源:世界服装鞋帽网 点击:

大赢家配资股票  XIBANYAKUAISHISHANGZARADESHANGYEMOSHI,XIANRANSHIYIGEKEYIJINGDEQINUANDONGHUOQIHOUYINSUDESHANGYEMOSHI,ZHEIDUIZARADESHISHANGLINGSHOUJINGZHENGDUISHOUMENLAISHUOYUELAIYUEKEPA。

  Zara母公司Inditex集团第一季度业绩再次展现强势增长,凭借其稳健的扩张策略和强大的电商网络击败竞争对手H&M和优衣库,保持其在快时尚零售商的霸主地位,财报发布后,Inditex集团股价应声大涨5.5%录得每股29.52欧元。

  InditexJITUANDIYIJIDUYINGYEEDA48.8YIOUYUAN(HE54.6YIMEIYUAN),BIQUNIANTONGQISHANGZHANG12%,GAIJIEGUOCHAOGUOFactSetFENXISHIZAOQIANYUJIDE48.4YIOUYUAN。

  YIHENGDINGHUILVJISUANZAI2YUE1RIZHI4YUE30RIQIJIANSHOURUDAZHANG17%,JINGLIRUNZENGZHANG6%DA5.54YIOUYUAN(HE6.2YIMEIYUAN)。

  ZHEIYIQIANGJINGSHITOUYIJINGYANXUDAOCAINIANDIERJIDU,ZAI5YUE1RIZHI6YUE13RIQIJIAN,HENGDINGHUILVJICHUSHANGYINGYEEMENGZHANG15%。

  InditexJITUANDEQIANGJINGYEJIZHENGZAIBAH&MJITUANHEYOUYIKUMUGONGSIXUNXIAOPAOZAIHOUMIAN,H&MBAOGAOCHENGZAIJINGLIGUODIYIJIDUJINGLIRUNDAFUXIAHUAHOU,WUYUEYINGYEEYOUSUOZENGZHANG,BAOHANZENGZHISHUIZAINEIANDANGDIHUOBIJISUANYINGSHOUZENGZHANG9%,ERCIQIANDE4YUEZENGZHANGWEI5%;XUNXIAOJINNIANDIERJIDULIRUNCHENGXIANEHUA,BINGDIERCIXIADIAOLEQUANNIANSHOUYIYUQI,GONGSICHENGZHUYAOSHOUDAOQUANQIUQIWENNUANHUA,XIAOFEIZHEDUIDONGZHUANGXUQIUXIAJIANGDEFUMIANYINGXIANG,ERZHEIGECAINIANDEQIANSANGEJIDU,GONGSILIRUNXIADIE30.2%。

  Bernstein分析师Jamie Merriman和Jennifer Wong在一份研究报告中指出:“在大多数时尚零售商抱怨天气给销售环境带来的负面影响时,Inditex集团的业绩结果证明了商业模式大赢家配资股票的强大力量和其创造卓越业绩的能力。”

大赢家配资股票  InditexDONGSHIZHANGJIANCEO Pablo IslaZAIDIANHUAHUIYIZHONGBIAOSHI:“CHUQUHUILVYINGXIANGJITUANYINGYEEHUODEQIANGJINGZENGZHANG,MAOLILVYEJIANGHUODEZENGZHANG,DIYIJIDUTONGBIYINGYEEZAISUOYOUSHICHANGQUYUJUNSHIXIANZENGZHANG。WOMENJIANGCHIXUWAJUEInditexJITUANZAIQUANQIUZENGZHANGDEZHONGYAOSHICHANGJIHUI。”

  ZHEIWEIGAOGUANJIANGJITUANDEQIANGSHIBIAOXIANGUIGONGYUQIKUAISUXIANGYINGDESHANGYEMOSHI,YOUYUDABUFENSHENGCHANZONGBUWEIYUXIBANYA,YINCILINGSHOUSHANGDEYIKUAISUSHENGCHANBINGJIANGFUZHUANGYUNSHUDAOGUANJIANSHICHANG。TAZHICHU:“ZHEISHISHANGYEMOSHIDEQUANQIUHUAYUNYING,GONGYINGLIANFANYINGNENGLI、BUDUANTUICHENCHUXINDESHEJINENGLIYIJIQITAZHANLVEJUCUODOUSHIJITUANZAIGUOQUJINIANNEIFAZHANHEXINYOUSHI。”

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大赢家配资股票  CHULEZARA,InditexJITUANQIXIAYONGYOUBershka, Pull & BearHEMassimo DuttiDENGPINPAI,JINNIANCHU,InditexJITUANXUANBUJIANHUANSHITIMENDIANWANGLUOKUOZHANGDEBUFA,JIZHONGJINXINGLINGSHOUDUOQUDAOKAIFA,PINPAI2016NIANLINGSHOUDIANPUZHIDAOSHUJUCONG8%ZHI10%JIANSHAOZHI6%ZHI8%。Pablo IslaZHOUSANCHENG:“XIANSHANGXIANXIAMENDIANDECHONGFENPEIHE,ZHEIZHONGZHENGHEDESHANGYEMOSHIYUELAIYUEQIANGDA,ZHENGZAIFAHUIGENGDADEXIETONGXIAOYING。”

大赢家配资股票  DIYIJIDU,InditexJITUANZAIOUMENGJINXINGDIANSHANGPINGTAIKUOZHANG,HAIZAIBAOJIALIYA、FENLAN、XIONGYALIDENGGUOJIATUICHUZAIXIANSHANGCHENG。MUQIAN,JITUANZAIQUANQIU39GESHICHANGNEIDOUSHEYOUXIANSHANGXIAOSHOUQUDAO,BINGJIHUAZAIJINNIANNEI,YUOUZHOUHETUERQIWANCHENGQIXIASUOYOUGAINIANPINPAIXIANSHANGMENDIANDEFABU。

  JIEZHIDAODIYIJIDU,InditexJITUANZAI31GESHICHANGXINZENG72JIAMENDIAN,JIEZHI4YUE30RIGONGSIQUANQIUMENDIANZONGSHUDA7085JIA,BINGJIHUAZAIJINNIANXIABANNIANJINRUYUENANHEXINXILANSHICHANG。

  InditexJITUAN2015NIANLIRUNLUDEJIN200YIRENMINBI,ZARAWUYISHIKUAISHISHANGFUZHUANGJIEDEWANGZHE,SUIZHESHECHIPINXINGYEPIRUAN,GAODUANSHITIDIANYEWUYEZAIBUDUANLIUSHI, RUJINZARAXIANGYOUGENGQIANGDETAOJIAHAIJIANENGLI,YAOQIUSHANGCHANGJIYUGENGHAODEXIAOSHOUKONGJIAN,BINGZAIZHONGGUOJIXUKUAISUKUOZHANG。ZARAYU2006NIANJINRUZHONGGUO,QIZAIZHONGGUOKAISHEDEMENDIANYICHAOGUO500JIA。

  目前的时尚零售市场中,趋势变化很快,受气候波动的影响更大,这也让ZARA成为竞争优势的主要核心。有分析人士指出,能适应气候变化迅速做出调整的ZARA正在使包括GAP、 H&M以及优衣库等快时尚品牌感到恐慌,不仅如此,ZARA也使传统时尚零售业受到了极大的震动,包括内衣品牌维多利亚的秘密和奢侈品牌拉夫劳伦Ralph lauren都表示要仿效快时尚的模式。

  HUAERJIERIBAODEFENXISHIBernsteinCENGBIAOSHI,InditexJITUANYONGYOUMUQIANCHENGYIJIEZUIJIADESHANGYEMOSHI,BINGYUQITAJIANGZAIWEILAIDEWUNIANLICHIXUBAOCHILIANGWEISHUZENGZHANG。


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